“Stopping advertising to save money is like stopping your watch to save time.” — Henry Ford
You can have the best product in the world, the most life-changing service, or the perfect solution to someone’s problem—but if no one knows about it, it doesn’t matter.
Hi, I’m Angie Dobransky, founder of RAD Strategic Partners, and if you’re still treating marketing like an afterthought—or worse, a luxury—it’s time to change that.
In this post, I’ll show you why marketing is essential to the survival and success of your business, and how to approach it with intention (even if you’re short on time or budget).
Marketing Is an Investment—Not an Expense
A recent study showed that 61% of small businesses don’t have a formal marketing plan, and 50% of small businesses close within five years. That’s not a coincidence.
Marketing isn’t something you do after everything else is figured out. It’s the engine that drives visibility, engagement, and growth.
When done right, it delivers:
- Awareness → People know who you are
- Trust → People believe in what you offer
- Sales → People say yes and buy
What Marketing Actually Does for You
Let’s break it down into three core benefits:
- Builds Brand Awareness
You can’t grow a business if people don’t know you exist. Marketing puts you in front of the right people—consistently. - Connects You With Your Audience
Through social media, content, email, and video—you build relationships. These touchpoints turn strangers into followers, followers into fans, and fans into clients. - Drives Sales & Growth
Visibility + Value = Opportunity. When your brand is seen, known, and trusted, people are more likely to buy, refer, and return.
“Ignoring marketing is like opening a business and not telling anyone.” — KB Marketing Agency
7 Practical Marketing Tips (You Can Start Today)
- Create a Marketing Plan
Set goals, define your audience, and pick 1–2 core strategies to focus on. - Define Your Target Audience
Get crystal clear on who you’re serving, what they need, and where they hang out. - Use Social Media Wisely
Don’t post just to post. Share value, connect, and build your brand intentionally. - Create High-Value Content
Blogs, videos, infographics, or downloads—educate, inspire, or entertain. - Optimize Your Website
Think of it as your digital storefront. Is it welcoming? Clear? Easy to navigate? - Leverage Email Marketing
With an ROI of 4,400%, email remains one of the most powerful and personal tools in your toolkit. - Consider Paid Advertising
If you want to grow fast, investing in Facebook or Google Ads can accelerate your visibility.
📘 Need Help With Time Management?
Marketing takes time. That’s why I created the Ultimate Time Management Toolkit—a free resource to help you make space for your most impactful work.
💬 RADical Action Step
Marketing isn’t everything—but without it, nothing else moves.
This week, pick ONE of the 7 tips above and commit to it. Schedule 30 minutes. Start small. Start smart. Just start.
📞 Need a Plan That Works for YOU?
If you’re ready to take marketing seriously but don’t want to waste time guessing, let’s chat.
👉 Book a free strategy session
📘 Or grab 52 Steps to RADical Success—it’s full of step-by-step strategies to grow your business and your confidence: https://amzn.to/42vWhB4
“Marketing isn’t a department. It’s the story of your business.” — Seth Godin
Let’s stop treating marketing like an optional task—and start using it as the driver of your business success.
