“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” – Will Rogers
When was the last time you evaluated where your money is going in your business?
Most entrepreneurs focus on making more money, but what if the key to higher profits wasn’t increasing revenue—but spending smarter instead?
Are you making every dollar in your business work as hard as you do? Or are some of those dollars slipping through the cracks, bringing little to no return?
If you’re not tracking your ROI (Return on Investment) and making strategic financial decisions, you could be losing money without realizing it.
In this post, we’ll cover:
✔️ How to measure ROI and track where your money is going
✔️ The 3 smartest places to invest for the biggest returns
✔️ The Eliminate, Automate, Delegate framework to free up time & cash
Prefer to watch? Check out my latest video below!
Step 1: How to Measure ROI (Stop Guessing, Start Tracking)
The first step to maximizing your ROI is knowing where your money is actually going.
ROI is calculated using a simple formula:
ROI (%) = (Net Profit ÷ Cost of Investment) x 100
For example:
If you spend $1,000 on a marketing campaign and it generates $2,000 in profit, your ROI is 100%—you’ve doubled your investment!
📌 Action Step:
Take a look at your top 5 business expenses right now:
🔹 Are they directly generating revenue?
🔹 Or are they just costing you money with little return?
💡 What gets measured gets improved. If you’re not tracking ROI, you’re flying blind when it comes to spending.
Step 2: Where Should You Invest for the Biggest ROI?
Not all expenses are created equal. Some investments generate massive returns, while others are money pits.
Here are 3 high-ROI investments that can pay off big time in your business:
1. Team Development
✅ Investing in employee training & leadership development leads to higher productivity & innovation.
✅ A well-trained team delivers better customer experiences, leading to more sales & client retention.
2. Automation
✅ Every minute spent on repetitive tasks is time NOT spent growing your business.
✅ Investing in automation tools (CRM systems, AI, and workflow automation) saves time, reduces errors, and increases efficiency.
3. Client Retention
✅ Did you know that keeping an existing customer is 5X cheaper than acquiring a new one?
✅ Investing in customer experience, loyalty programs, and follow-up strategies increases lifetime value and profitability.
📌 Action Step:
💡 Identify one area where you can invest strategically—training, automation, or customer retention—and start optimizing for higher ROI.
Step 3: The Eliminate, Automate, Delegate Framework
Time and money are your two most valuable business assets—and only one of them is infinitely renewable.
So how do you free up more of both? Use the Eliminate, Automate, Delegate framework:
🔹 Eliminate – What tasks, tools, or expenses aren’t moving the needle? Cut them.
🔹 Automate – Can a tool or system handle it? Leverage technology to do the work.
🔹 Delegate – If it’s important but not in your genius zone, hand it off.
Your time should be spent on high-impact, revenue-generating activities—not on busy work.
📌 Action Step:
Look at your daily business tasks:
What can you eliminate?
What can you automate?
What can you delegate?
💡 When you apply this model, you gain back time, money, and mental energy to focus on real growth.
Final Thoughts: Make Every Dollar Count
Maximizing ROI isn’t about cutting costs—it’s about spending smarter.
✅ Track your ROI so you’re not making decisions based on guesses.
✅ Invest where it counts—team, automation, and customer retention.
✅ Free up resources with Eliminate, Automate, Delegate.
Want to take this further? Download my FREE guide—Seven Simple Steps to Boost Cash Flow This Quarter—to help you take control of your business finances and scale smarter.
👉 Get it here: https://www.radstrategic.com/product/7-simple-steps-to-increase-cash-flow/
Watch the Full Video Here:
What’s been your best high-ROI investment in business? Send me an email—I’d love to hear your thoughts!
