“Nothing happens until someone sells something.” — Zig Ziglar
When you hear the word sales, what comes to mind?
Pushy. Awkward. Maybe even manipulative?
If that’s your default reaction, you’re not alone—and it’s time to change the narrative.
Hi, I’m Angie Dobransky, founder of RAD Strategic Partners, and today I want to share why sales is not just part of your business—it is your business. And when you shift your mindset, you’ll unlock more income, more impact, and more ease.
Why Sales Is Misunderstood
Too often, small business owners see sales as something sleazy. We want to help, not hassle. We want to serve, not sell.
But here’s the truth: Sales is how you serve.
If you believe in your product or service, if you know it can help people—not offering it is actually a disservice.
Sales is simply the process of inviting someone into a solution they need.
Sales = Connection, Not Convincing
Let’s reframe what sales really is:
- It’s not about convincing. It’s about clarity.
- It’s not about pushing. It’s about presenting possibilities.
- It’s not about being slick. It’s about being sincere.
When you stop trying to sell and start trying to solve, everything changes.
6 Simple Rules for Selling Without the Sleaze
- Lead with Integrity – Be someone you would want to buy from.
- Get Excited About Helping People – Passion is contagious.
- Listen More Than You Speak – Sales is a dialogue, not a monologue.
- Solve, Don’t Sell – Focus on outcomes, not features.
- Own Your Value – Confidence beats charisma every time.
- Show Up Online – Your presence is your pitch. Be visible, valuable, and consistent.
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
— Zig Ziglar
Your Sales Mindset Shift
If you’ve ever said, “I hate selling,” what you probably mean is, “I hate feeling like I’m forcing someone.”
When you remember that selling is about connection, impact, and service, the fear starts to fade.
And when you lean into that mindset, selling becomes not just easier—but actually enjoyable.
📘 Recommended Reading
Looking for one of the best mindset-shifting sales books out there?
👉 Pick up Influence: The Psychology of Persuasion by Robert Cialdini
It’s not technically a sales book—but it will change how you think about communication and decision-making forever.
💬 Your RADical Action Step
Here’s your challenge this week:
- Shift your mindset: Write down 3 ways your product/service helps people.
- Practice saying your offer out loud—like you believe in it (because you do).
- Reach out to 1 potential client with the intention to help, not sell.
📞 Ready to master sales your way? Book a free strategy session and let’s build a selling system that feels good and works.
“Selling is not something you do to someone. It’s something you do for someone.” — Zig Ziglar
You don’t need to pressure anyone. You need to show up with purpose, confidence, and clarity.
Let’s sell our way to RADical success—together.
