“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin
If you’ve ever felt like marketing is just throwing spaghetti at the wall and hoping something sticks, you’re not alone. Many entrepreneurs feel like they’re doing everything—posting, emailing, even running ads—and still not seeing results.
The truth? It’s not your effort that’s off—it’s your strategy.
I’m Angie Dobransky, business coach and founder of RAD Strategic Partners. In this blog, I’ll show you the 3 essential elements that make marketing actually work—so you can stop spinning your wheels and start building momentum that leads to growth.
Why “Random Acts of Marketing” Don’t Work
Marketing isn’t magic. It’s momentum.
And momentum is built on strategy—not just action.
So if you’re feeling frustrated or confused about why your marketing isn’t converting, let’s simplify the entire process with this 3-part formula:
1. Clarity: Know Who You’re Talking To
You need more than vague demographics—you need insight.
Ask yourself:
- What problem is my audience trying to solve?
- What keeps them up at night?
- What are they Googling at 2am?
When your message is crystal clear and speaks directly to your ideal client’s needs, your marketing starts to feel like a conversation—not a pitch.
2. Consistency: Show Up on Purpose
No, you don’t need to be on every platform. But you do need to show up regularly where it matters.
Consistency builds:
- Trust
- Visibility
- Relationship
- Conversion
Whether it’s weekly videos, bi-weekly newsletters, or daily Instagram posts—pick a rhythm you can stick to. Then stick to it.
“People do not buy goods and services. They buy relations, stories, and magic.” — Seth Godin
3. Alignment: Connect the Dots
This is where many marketing efforts fall apart.
Alignment means:
- Your message matches your offer
- Your platform matches your audience
- Your call to action matches where people are in their journey
Marketing that feels off to your audience usually lacks alignment. The more connected every piece is, the easier it is for potential clients to say YES.
✅ Want to Build Your Own Marketing Strategy?
Download my free resource:
👉 How to Build a Marketing Plan That Works
This guide includes prompts and templates to help you get clear, consistent, and aligned—so every post, video, and email actually moves the needle.
💬 RADical Action Step
This week, evaluate your current marketing through these 3 lenses:
- Is your message clear and specific?
- Are you showing up consistently in one or two focused places?
- Are your efforts aligned with your audience and offer?
Then, take one step to improve the weakest area. That’s where your greatest opportunity lives.
📞 Want Help Putting the Pieces Together?
Let’s make marketing simple—and strategic.
👉 Book a free strategy session and I’ll help you design a plan that fits your business, goals, and voice.
“Without strategy, content is just stuff. And the world has enough stuff.” — Arjun Basu
You don’t need more tactics. You need a plan.
Let’s make your marketing work—for real this time.
